Our Story

The name “New Roots” came into existence through a series of conversations with the inspiration being “starting all over.” Possible names included New Beginnings, Genesis, At the Foundation, and Rejuvenate, until our good friend Rustin blurted out, “New Roots.” It was perfect. The name captures everything that we believe in when it comes to health and fitness. We must start from the beginning, our “roots,” and rebuild our attitudes toward exercise and nutrition. New Roots’ approach is not a quick fix. As much as we would love to be the next new thing that can promise immediate results, we can not do that in good conscience. What we can promise is to give you the tools that will allow you to make life long changes, walk along side of you, and empower you to stay healthy and fit for the rest of your life, not just get you into an old pair of jeans next month, or to bring back the strength and endurance you had when you were a teenager in a few workouts.

New Roots Personal Training was created in Glendale, AZ in 2008. Owner and founder, Jesse Coddington, left the “big box gym” atmosphere after 2 years on a quest to work with people that didn’t enjoy the large crowds and intimidation of the gym, and created a safe and private environment for his clients to embark on their fitness journey. In 2010 Jesse and his wife Mandy made the move up the mountain to beautiful Flagstaff, AZ, Mandy’ hometown, where New Roots continued on as Jesse trained as an independent trainer at Build Your Own Body. In 2013 New Roots found a home at their studio on 7th Ave. Since the move to the studio, New Roots has added Group Classes and Corporate Wellness Classes, along with building a great team of Fitness Coaches and Instructors.

New Roots Personal Training is a place for “regular” people who are looking for a solution, not just a bandaid, people who are: lacking motivation, need help losing weight, building strength and endurance, desire motivation,  and want to perform better athletically at a variety of different sports, want to increase their flexibility, and ultimately are searching for a healthier, more fit life. Today Matters.

Thank you Jesse for being the best personal trainer EVER!!! I have literally tried everything to lose weight. I have hundreds of dollars in work out videos that gather dust. I’ve had 3 other personal trainers before I met Jesse. They were all a waste of time and money. Jesse is the only personal trainer who was fun, professional, and knowledgeable enough to motivate me to lose 40 pounds and also teach me skills to keep it off! I look great, feel great and I am so grateful that Jesse was there to guide me through my weight loss journey. [Read more client testimonials HERE)


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